Pulse Analytics
A launch people could actually find. Indexable on day one — no page-one promise, a system they can keep feeding.
Growth & Visibility · Content system
A launch Google can understand
Project brief
The product was ready. The URL was not.
A single page with no indexable structure. Paid would have been burning money into a URL Google could not understand.
Client
Pulse
Industry
SaaS
Timeline
5 weeks
Unit
Growth & Visibility
The challenge
A launch with nowhere to land
Paid would have lit money on fire. Rankings were not a deliverable we would sell. They needed a content model and pages that could be indexed — then a cadence they could run.
The stakes
- Single page, no IA, nothing to index
- Launch date already on the calendar
- A vendor who would have sold 'page one'
- No one in-house to keep publishing after a campaign
What we scoped
IA · content model · 5 weeks
- Information architecture and pages that can be indexed
- Launch site, analytics, first measurement pass
- Editorial cadence the team can run without a retainer trap
- Fixed scope — rankings not sold as a deliverable
- Weekly demos of the system, not a traffic slide
The solution
Build the system. Do not sell the ranking.
We built the content model and the launch pages together. Measurement was in the scope. Rankings were not. That was the adult conversation.
The impact
Numbers that moved the needle
3×
Organic traffic
A system to publish into — not a campaign that expires.
Indexable on day one
5
Weeks to launch
IA, pages, analytics — signed and shipped.
No page-one promise in the contract
1
Cadence they own
They publish without us in the loop.
Retainer is optional, not buried
The launch was indexable on day one. They have a system, not a campaign.
Timeline
Four phases, five weeks, one launch system
Week 1 · Discover & Define
IA, content model, what we will and will not promise.
Week 2–3 · Build pages
Indexable templates and the first set of real pages.
Week 4 · Measure
Analytics and the first pass they can repeat.
Week 5 · Launch
Go-live, cadence, warranty. They feed the system.
Gallery
What we shipped
IA · Pages that can be indexed
Measure · First pass, not a campaign
“They would not promise us page-one. They promised a system we could keep feeding. That was the adult conversation.”
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