Nova Health Portal
A site that looked like the company already existed — sales stopped opening the call with an apology.
Digital Presence · Next.js · CMS
The URL that starts the deck
Project brief
Investors stopped asking if they were real.
The company was shipping product and still sending a Notion doc as the homepage. The site had to answer before the call.
Client
Nova Health
Industry
Health / SaaS
Timeline
4 weeks
Unit
Digital Presence
The challenge
A company with no front door
Product was moving. The homepage was a Notion link. Sales calls opened with 'sorry about the site.' That is not a brand problem. It is a missing product.
The stakes
- Investor decks started with an apology for the URL
- Sales had no page that matched the actual narrative
- No CMS — every copy change was a developer
- Four weeks to look like the company they already were
What we scoped
Sitemap · CMS · 4 weeks
- Positioning and pages sales actually uses
- CMS the founding team can edit without a ticket
- Analytics on launch day
- Fixed scope signed before build
- 30-day warranty on what launched
The solution
Write the sales narrative. Then build the site.
We scoped a marketing site against the actual pitch — not a template with the logo swapped. Copy, CMS, and launch were one thread. They signed it in 48 hours.
The impact
Numbers that moved the needle
12K
Patients onboarded
The portal carried the story the Notion doc never could.
URL first, then the call
4
Weeks to launch
From signed sitemap to a live site sales could send.
Scope Monday → live in four weeks
0
Sorry-about-the-site opens
The next deck started from the URL.
The site answers before the call
The site went live in four weeks. Investors stopped asking if the company was real.
Timeline
Four phases, four weeks, one site
Week 1 · Discover & Define
Sales narrative, sitemap, and CMS model — signed before pixels.
Week 2 · Design
Pages for the pitch, not a generic studio look.
Week 3 · Build
Site and CMS in the same thread. Copy they can keep editing.
Week 4 · Launch
DNS, analytics, warranty. The Notion link is retired.
Gallery
What we shipped
Homepage · Sales narrative
CMS · Pages the team edits
“Investors stopped asking if we were real. The site answered that before the call.”
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